Mercer Super Trust is a leading superannuation fund providing retirement and investment solutions to individuals, employers, and financial advisors. With a strong commitment to innovation, compliance, and member experience, Mercer offers tailored financial services that help clients achieve their long-term financial goals.

Brief • Mercer Super Trust wanted to refresh its member marketing campaigns to boost engagement and conversion. The redesign ensured brand consistency, compliance, and improved member experience across direct mail (A4 printed) and EDMs, applying the Mercer Brand Guidelines to develop six campaigns that visually looked to be within a family but also had unique themes, iconography, and messages.

Key Objectives;
• Modernized visuals and messaging
• Ensured consistency across print and digital
• Aligned within brand guidelines
• Increased engagement and conversions

Scope of Work:
• Strategy Development: Defining the key messaging, creating the campaign theme and writing the campaign headlines.
• Creative Design: Layout design, image selection and creation of iconography assets for the A4 direct mail and EDMs.
• Content Development: Revised campaign copy for clarity and engagement

Solution • This new member campaigns strengthened Mercer’s market position and enhanced member experiences through impactful direct mail and EDM campaigns