Brief • Fly Odyssey is a full-service travel agency specializing in unique saltwater and freshwater fly fishing experiences globally. Originally based in the UK, Fly Odyssey sought to expand into Australia and New Zealand, offering bespoke fly fishing travel experiences to a market unfamiliar with such specialized trips. The goal was to position Fly Odyssey Australia as a boutique, expert brand for this new region.

Solution • To launch Fly Odyssey Australia, we focused on a warm, knowledgeable tone that conveyed the brand’s passion for fly fishing. The strategy highlighted the exceptional, off-the-beaten-path destinations available to Australian and New Zealand clients. Targeting a younger, more adventurous audience – one that is often underrepresented in the traditional fly fishing community – helped make a remote fishing adventure feel fresh and accessible. This approach was applied consistently across key touchpoints: the regional logo, tagline, website, advertising, and social media channels, creating a cohesive, engaging brand presence. The brand's expertise and the allure of unique fishing destinations became the cornerstone of the marketing, ensuring a strong connection with the target market.

Visit their website; flyodyssey.com.au