We build great brands

At Studio Oddseen, we go beyond the surface to uncover what truly can set your brand apart. By diving deep into your world – your ambitions, your audience, and the shifting landscape – you get more than just a brand; you get a strategic identity built to thrive.

Impact isn’t accidental. We combine the science of brand strategy with great design to create brands that turn heads, spark loyalty, and build connection.

What we’ve created

A great logo doesn’t just represent a brand; it defines it. Here's 20 years of logos by Paul Hammond as a designer and as a branding agency in Australia, spanning Melbourne, Geelong, Torquay, and the Surf Coast.

For over thirty years, we’ve had one clear focus – creating brand identities that stand out. From local businesses to household names and meaningful causes, we build brands that connect, inspire, and lead.

The challenge

A brand isn’t a logo, nor is a brand an identity, an experience or a product - it’s all things combined.

“For me, a brand begins as a consumer’s gut feeling taken from their first impression of that company, a feeling built upon through their experiences with its products, services and messaging. They continually learn of that company through the media and online communities.

Ultimately, a brand needs a consistent personality across all variables. Every touchpoint should stir a reaction, building a connection, one person at a time.

The result should make each person feel like they want to be a part of what that brand provides.

A good brand is part of conversations, but a great one starts them!”

Paul Hammond, Creative Director, Studio Oddseen

The brands we create at Studio Oddseen stand out in crowded and competitive markets.

Our process

  • Who are you? Who do you want to be? And who cares?
    Let’s get to the point of what you want, so we’re working from the same place. Through deep research, define your past, present and future. Then, we get down to work on a new you.

  • A brand is the promise of an experience and transcends print, packaging, advertising, and the internet. We bring that experience to life across all touchpoints. This takes collaboration, communication, a little sweat, and a commitment to create things differently.

  • Launching for now, the future and ready for extension in the beyond, your brand will speak its first words confidently and authentically.

    This could include:
    Strategy
    Positioning
    Naming
    Logo Design
    Identity Design
    Branding
    Product Development
    Advertising Campaigns
    Social Campaigns
    FMCG Packaging
    Product Packaging
    Web Design
    Web Development
    Photography/Video
    Art Direction
    Print Production
    Retail Display & Visual Merchandising
    Wayfinding Signage

We’re a creative agency that creates branding that’s different.

Our big-picture approach is simple – listen to our clients, understand their business, industry, target demographic, and objectives, and deliver clear, direct, and memorable creative that works.

New beginnings and new possibilities start with a fresh direction. Let’s build the strategy that takes your brand where it needs to go. Whether you're a start-up or re-energizing an established brand with a refresh, repositioning, or rebrand, we’re here to make it extraordinary. Contact us now.

Email
studiooddseen@gmail.com