Coles is one of Australia’s leading supermarkets, providing fresh food, groceries, and everyday essentials to millions of customers. With a commitment to quality, value, and convenience, Coles focuses on delivering an exceptional shopping experience both in-store and online. The company emphasizes sustainability, community support, and innovation, continually evolving to meet the needs of Australian families.

Brief • Develop unique campaign lock-ups for seasonal and event-based promotions, ensuring strong visual appeal across advertising and in-store point-of-sale materials..

Solution • Identifying key themes, colors, and design elements for each campaign while creating engaging and memorable branding that resonates with customers. Developing cohesive typography, illustrations, and conceptual designs for maximum impact while aligning promotions with seasonal trends and shopping behaviors to drive engagement.