How we do it

Strategy first. Ideas that follow through.

Studio Oddseen helps companies build brands with a clearer position, stronger identity and more distinctive ways of showing up.

Sometimes that means starting from scratch. Sometimes it means fixing what already exists. Sometimes it means taking a good company and making sure the brand finally reflects it.

From strategy and identity through to packaging, illustration, campaigns and digital, we bring the thinking and creative together – so every part of the brand feels connected.

Our Method

Everything starts with possibility.

Find what makes you different.
Never doubt yourself.
Say it confidently & authentically.

01 Find it

Who are you? Who could you be? And why should anyone care?

We go looking for the thing worth building on. Into the company, the category, the culture, the competition and the people you want to reach. Finding what makes you different, what could make you matter more, and where the real opportunity sits.

Then we get to the point of it.

02 Make it

Once we find it, we make something of it.

We push the possibilities. Give it personality, character, a point of view and a voice of its own. Strategy becomes identity. Ideas become words, images, illustration, packaging, digital and whatever else the brand needs to become unmistakably yours.

Then collaboration, conversation, refinement – until it feels right.

03 Show it

A brand only really comes alive when people experience it.

So we get it out there. Across the places people will see it, use it, discover it, talk about it and hopefully want more of it. From launch to campaign, packaging to digital, we make sure the idea holds together, gets noticed and has room to grow.

Built for now. Ready for what comes next.

Got an idea you’d like us to explore?

For those starting something, growing something, or knowing it’s time to change something.

Branding. Campaigns. Creative.

When strategy and design work together, brands go from not being noticed – to starting conversations.

Brand Strategy

Know what you stand for. Then make it impossible to miss.

Before designing anything, we work out what the brand needs to mean, who it needs to matter to and where the opportunity sits.

Good strategy creates focus. It gives the creative work somewhere to go – and gives the company something more meaningful to compete on than price.

Services include:
• Brand discovery and workshops
• Research and competitor review
• Brand audits
• Brand positioning
• Audience definition
• Customer insights
• Brand proposition development
• Purpose and values
• Brand architecture
• Product and range architecture
• Brand naming
• Product and sub-brand naming
• Brand story
• Messaging frameworks
• Launch and go-to-market thinking
• Strategic creative direction

Brand Identity

More than a logo. A brand people recognise.

We create visual identities designed to work wherever the brand needs to live – from a tiny social tile to packaging, signage, websites, campaigns and physical environments.

The aim isn't simply to make something look good.

It's to create a recognisable visual language that belongs to you.

Services include:
• Visual identity
• Logo design
• Brandmarks and symbols
• Identity refreshes
• Rebrands
• Colour systems
• Typography
• Visual Style
• Iconography
• Distinctive brand assets
• Art direction
• Photography direction
• Sub-brand systems
• Brand guidelines
• Digital brand guidelines
• Brand templates and toolkits
• Brand rollout and implementation

Naming, Voice & Copy

What you say matters as much as how you look.

Strong brands have a way of speaking that feels unmistakably their own.

We develop names, messages and language that clarify the offer, create personality and make the company easier to understand – without filling pages with marketing noise.

Services include:
• Brand naming
• Product naming
• Range and sub-brand naming
• Taglines
• Brand messaging
• Verbal identity
• Tone of voice
• Brand stories
• Campaign headlines
• Website copywriting
• Service and product messaging
• Packaging copy
• Brand launch messaging
• Copy editing and refinement

Illustration

Give the brand something nobody else can own.

Illustration can turn a good identity into a world.

We create original illustration styles, characters, icons and graphic assets that give brands more personality, storytelling potential and recognisable visual equity.

Rather than relying on generic stock imagery or predictable graphics, illustration can create something distinctly yours.

Services include:
• Brand illustration
• Illustration systems
• Character design
• Mascots
• Custom iconography
• Editorial-style illustration
• Packaging illustration
• Campaign illustration
• Website illustration
• Social content illustration
• Product graphics
• Apparel and merchandise graphics
• Pattern and repeat graphics
• Illustrated maps and diagrams
• Storytelling assets
• Art direction and illustrator commissioning

Packaging & Product

Designed for the shelf. Built for the brand.

Packaging has to do a lot quickly.

Get noticed. Explain the product. Make people want it. Work as part of a range. And still feel unmistakably connected to the wider brand.

We combine brand strategy, identity and commercial thinking to create packaging that works as hard as the product inside it.

Services include:
• Packaging strategy
• Packaging identity
• Packaging design
• FMCG branding
• New product launches
• Range design
• Range architecture
• SKU differentiation
• Product naming
• Packaging illustration
• Packaging copy
• Packaging refreshes
• Product extensions
• Label design
• Retail-ready brand systems
• Finished artwork and production support

Campaigns & Brand Expression

Take the idea out into the world.

A brand shouldn't stop at the identity guidelines.

We develop campaign ideas and creative platforms that give companies something interesting to say – and a distinctive way to say it across different channels.

From launches and seasonal campaigns through to longer-term brand building, the idea always comes first.

Services include:
• Campaign strategy
• Creative concepts
• Creative platforms
• Brand campaigns
• Product launches
• Brand launches
• Advertising concepts
• Art direction
• Campaign copy
• Campaign illustration
• Outdoor advertising
• Print advertising
• Digital advertising creative
• Social campaign creative
• Retail campaigns
• Promotional campaigns
• Campaign toolkits
• Content direction

Websites & Digital

Make the digital brand feel like the brand.

A website is often where everything comes together – strategy, identity, messaging, imagery, content and conversion.

We approach websites as brand experiences first, not templates that need filling.

That means thinking about what people need to understand, what they need to do next and how the digital experience should make the company feel.

Services include:
• Website strategy
• Information architecture
• UX planning
• Sitemap development
• Content structure
• Website copywriting
• UI and visual design
• Digital brand systems
• Wix Studio & Squarespace development
• Website template customisation
• eCommerce design
• Landing pages
• Campaign pages
• Custom enquiry pathways
• Forms and conversion journeys
• Illustration and icon systems
• Image and content sourcing
• On-page SEO structure
• Metadata
• Website refreshes
• Testing and launch support

Ongoing Creative & Brand Support

Build it. Then keep it moving.

Brands aren't finished when they launch.

They need new campaigns, new products, new pages, new content and new ideas – without slowly losing what made the brand distinctive in the first place.

Studio Oddseen can remain involved as an ongoing creative partner, providing senior-level brand and design support without the overhead of a traditional agency relationship.

Services include:
• Brand guardianship
• Ongoing creative direction
• Creative retainers
• Campaign development
• New product and service launches
• Packaging extensions
• Sub-brand development
• Website updates and new pages
• Marketing collateral
• Social creative
• Presentation and pitch materials
• Brand templates
• Sales collateral
• Event and promotional material
• Creative problem solving
• Design support for internal marketing teams

Not sure what you need yet?
That's usually where the best projects start.

You might need a new identity.

You might think you need a new website.

You might have an established company with a brand that simply hasn't kept up.

Or there might be something bigger underneath it all.

We can work that out together.

Lets start things with a conversation.

Paul Hammond, Creative Director, Studio Oddseen

Message
email@oddseen.com

Call
+61 414 874 327

What we’ve created

For over thirty years, we’ve had one clear focus – creating brands that stand out. From local businesses to household names and meaningful causes, we build brands that connect, inspire, and lead.

How we do it

Strategy first. Ideas that follow through.

Studio Oddseen helps companies build brands with a clearer position, stronger identity and more distinctive ways of showing up.

Sometimes that means starting from scratch. Sometimes it means fixing what already exists. Sometimes it means taking a good company and making sure the brand finally reflects it.

From strategy and identity through to packaging, illustration, campaigns and digital, we bring the thinking and creative together – so every part of the brand feels connected.

Our Method

Everything starts with possibility.

Find what makes you different.Never doubt yourself.Say it confidently & authentically.

01 Find it

02 Make it

03 Show it

Got an idea you’d like us to explore?

Branding. Campaigns. Creative.

Branding. Campaigns. Creative. Branding. Campaigns. Creative.

Brand Strategy

Know what you stand for. Then make it impossible to miss.

Before designing anything, we work out what the brand needs to mean, who it needs to matter to and where the opportunity sits.

Good strategy creates focus. It gives the creative work somewhere to go – and gives the company something more meaningful to compete on than price.

Brand Identity

More than a logo. A brand people recognise.

We create visual identities designed to work wherever the brand needs to live – from a tiny social tile to packaging, signage, websites, campaigns and physical environments.

The aim isn't simply to make something look good.

It's to create a recognisable visual language that belongs to you.

Naming, Voice & Copy

What you say matters as much as how you look.

Strong brands have a way of speaking that feels unmistakably their own.

We develop names, messages and language that clarify the offer, create personality and make the company easier to understand – without filling pages with marketing noise.

Illustration

Give the brand something nobody else can own.

Illustration can turn a good identity into a world.

We create original illustration styles, characters, icons and graphic assets that give brands more personality, storytelling potential and recognisable visual equity.

Rather than relying on generic stock imagery or predictable graphics, illustration can create something distinctly yours.

Packaging & Product

Designed for the shelf. Built for the brand.

Packaging has to do a lot quickly.

Get noticed. Explain the product. Make people want it. Work as part of a range. And still feel unmistakably connected to the wider brand.

We combine brand strategy, identity and commercial thinking to create packaging that works as hard as the product inside it.

Campaigns & Brand Expression

Take the idea out into the world.

A brand shouldn't stop at the identity guidelines.

We develop campaign ideas and creative platforms that give companies something interesting to say – and a distinctive way to say it across different channels.

From launches and seasonal campaigns through to longer-term brand building, the idea always comes first.

Websites & Digital

Make the digital brand feel like the brand.

A website is often where everything comes together – strategy, identity, messaging, imagery, content and conversion.

We approach websites as brand experiences first, not templates that need filling.

That means thinking about what people need to understand, what they need to do next and how the digital experience should make the company feel.

Ongoing Creative & Brand Support

Build it. Then keep it moving.

Brands aren't finished when they launch.

They need new campaigns, new products, new pages, new content and new ideas – without slowly losing what made the brand distinctive in the first place.

Studio Oddseen can remain involved as an ongoing creative partner, providing senior-level brand and design support without the overhead of a traditional agency relationship.

What we’ve created

For over thirty years, we’ve had one clear focus – creating brands that stand out. From local businesses to household names and meaningful causes, we build brands that connect, inspire, and lead.

Find what makes you different.
Never doubt yourself.
Say it confidently & authentically.

Branding. Campaigns. Creative.