What we do
Strategy first. Ideas that follow through.
Studio Oddseen helps companies build brands with a clearer position, stronger identity and more distinctive ways of showing up.
Sometimes that means starting from scratch. Sometimes it means fixing what already exists. Sometimes it means taking a good company and making sure the brand finally reflects it.
From strategy and identity through to packaging, illustration, campaigns and digital, we bring the thinking and creative together – so every part of the brand feels connected.
Strategy Naming & Voice Identity Illustration Packaging Campaigns Digital Socials Ongoing Support
Where are you now?
Starting something
For new companies, products, services and ideas that need a clear position, distinctive identity and confident introduction to the market.
This could involve strategy, positioning, naming, messaging, visual identity, packaging, website development and launch.
Growing something
For companies with momentum that need a stronger, more consistent brand to support where they are going next.
This could involve a brand audit, positioning refinement, identity evolution, packaging systems, digital development, campaigns and ongoing creative direction.
Changing something
For established companies whose current brand no longer reflects who they are, what they offer or where they are heading.
This could involve a brand review, realignment, repositioning, identity refresh, complete rebrand, website redevelopment or relaunch campaign.
Wherever you are, we help find the clearest way forward.
Find it
Brand Strategy
Know what you stand for. Then make it impossible to miss.
Before designing anything, we work out what the brand needs to mean, who it needs to matter to and where the opportunity sits.
Good strategy creates focus. It gives the creative work somewhere to go – and gives the company something more meaningful to compete on than price.
Services include:
• Brand discovery and workshops
• Research and competitor review
• Brand audits
• Brand positioning
• Audience definition
• Customer insights
• Brand proposition development
• Purpose and values
• Brand architecture
• Product and range architecture
• Brand naming
• Product and sub-brand naming
• Brand story
• Messaging frameworks
• Launch and go-to-market thinking
• Strategic creative direction
Naming, Voice & Copy
What you say matters as much as how you look.
Strong brands have a way of speaking that feels unmistakably their own.
We develop names, messages and language that clarify the offer, create personality and make the company easier to understand – without filling pages with marketing noise.
Services include:
• Brand, product and sub-brand naming
• Taglines
• Brand messaging
• Verbal identity
• Tone of voice
• Brand stories
• Campaign headlines
• Website copywriting
• Service and product messaging
• Packaging copy
• Copy editing and refinement
Make it
Brand Identity
More than a logo. A brand people recognise.
We create visual identities designed to work wherever the brand needs to live – from a small social tile to packaging, signage, websites, campaigns and physical environments.
The aim isn’t simply to make something look good.
It is to create a recognisable visual language that belongs to you.
Services include:
• Visual identity
• Logo and brandmark systems
• Identity refreshes and rebrands
• Colour systems
• Typography
• Graphic language
• Distinctive brand assets
• Art and photography direction
• Sub-brand systems
• Brand guidelines
• Templates and toolkits
• Brand rollout and implementation
Illustration
Give the brand something nobody else can own.
Illustration can turn an identity into a world.
We create original illustration styles, characters, icons and graphic assets that give brands more personality, storytelling potential and recognisable visual equity.
Rather than relying on generic imagery or predictable graphics, illustration creates something distinctly yours.
Services include:
• Brand illustration
• Illustration systems
• Character and mascot design
• Custom iconography
• Packaging illustration
• Campaign illustration
• Website and social illustration
• Apparel and merchandise graphics
• Patterns and repeat graphics
• Illustrated maps and diagrams
• Art direction and illustrator commissioning
Packaging & Product
Designed for the shelf. Built for the brand.
Packaging has to do a lot quickly.
Get noticed. Explain the product. Make people want it. Work as part of a range. And still feel unmistakably connected to the wider brand.
We combine strategy, identity and commercial thinking to create packaging that works as hard as the product inside it.
Services include:
• Packaging strategy
• Packaging identity and design
• FMCG branding
• New product launches
• Range design and architecture
• SKU differentiation
• Product naming
• Packaging illustration and copy
• Packaging refreshes
• Product extensions
• Label design
• Finished artwork and production support
Show it
Campaigns & Brand Expression
Take the idea out into the world.
A brand shouldn’t stop at the identity guidelines.
We develop campaign ideas and creative platforms that give companies something interesting to say – and a distinctive way to say it across different channels.
From launches and seasonal campaigns to longer-term brand building, the central idea always comes first.
Services include:
• Campaign strategy
• Creative concepts and platforms
• Brand and product launches
• Advertising concepts
• Campaign copy
• Art direction
• Outdoor, print and digital advertising
• Social and retail campaigns
• Promotional campaigns
• Campaign toolkits
• Content direction
Websites & Digital
Make the digital brand feel like the brand.
A website is often where everything comes together – strategy, identity, messaging, imagery, content and conversion.
We approach websites as brand experiences first, not templates that need filling.
That means considering what people need to understand, what they need to do next and how the digital experience should make the company feel.
Services include:
• Website strategy
• Information architecture
• UX planning
• Sitemap and content structure
• Website copywriting
• UI and visual design
• Digital brand systems
• Wix Studio and Squarespace development
• Website customisation
• eCommerce design
• Landing and campaign pages
• Forms and enquiry pathways
• On-page SEO structure and metadata
• Website testing and launch support
Show it
Social Content & Creative
Make every post feel like part of the brand.
Social media is often where a brand is seen most frequently – but it is also where consistency can disappear fastest.
We create clear social styles, content ideas and repeatable systems that help companies show up with greater purpose, personality and recognition.
Whether establishing a new social direction, supporting a campaign or working together month to month, we bring strategy, copy, design and creative direction together – so the content always feels connected to the wider brand.
Services include:
• Social media audits
• Social strategy and creative direction
• Content pillars and themes
• Social visual identity systems
• Post, carousel and story templates
• Campaign and launch content
• Content concepts and planning
• Copywriting and captions
• LinkedIn and Instagram content
• Reels and motion content direction
• Photography and illustration direction
• Monthly content development
• Social toolkits for internal teams
• Ongoing social creative retainers
• Review, refinement and brand guardianship
Show it
Ongoing Creative & Brand Support
Build it. Then keep it moving.
Brands aren't finished when they launch.
They need new campaigns, new products, new pages, new content and new ideas – without slowly losing what made the brand distinctive in the first place.
Studio Oddseen can remain involved as an ongoing creative partner, providing senior-level brand and design support without the overhead of a traditional agency relationship.
Services include:
• Brand guardianship
• Ongoing creative direction
• Creative retainers
• Campaign development
• New product and service launches
• Packaging extensions
• Sub-brand development
• Website updates and new pages
• Marketing collateral
• Social creative
• Presentation and pitch materials
• Brand templates
• Sales collateral
• Event and promotional material
• Creative problem solving
• Design support for internal marketing teams
Not sure what you need yet?
That's often where the best projects start.
You might need a new identity.
You might think you need a new website.
You might have an established company with a brand that simply hasn't kept up.
Or there might be something bigger underneath it all.
We can work that out together.
Lets start things with a conversation.
For those starting something, growing something, or knowing it’s time to change something.
For those starting something, growing something, or knowing it’s time to change something.
Branding. Campaigns. Creative.
Branding. Campaigns. Creative.
When strategy and design work together, brands go from not being noticed – to starting conversations.
When strategy and design work together, brands go from not being noticed – to starting conversations.