Brief:
Create a bold, playful Spring/Summer campaign to promote T2’s diverse range of tisane flavours, available both in-store and online. Develop a campaign lock-up adaptable across all channels.

Solution:
Capture the essence of flavour through vibrant, dynamic imagery—showcasing cascading water and fruit combinations that reflect the unique character of each blend. Defining four flavour profiles: Fruity, Sweet, Floral, and Spiced. Personalising the campaign with the engaging tagline, "What’s Your Flavour?" to encourage customer interaction and connection.