Fascino® brings the best of Italy’s classic style and vibrant colors to Australia. Fascino® specializes in quality, great-priced commercial freezers designed to showcase and preserve the finest gelato & locally produced gourmet icecream.

Their Primo Gelato Freezer Range offers superior performance and elegance, combining Italian styling with cutting-edge cooling technology.

With 7 & 8 tub units in the Primo range, Fascino® freezers are built for reliability, efficiency, and aesthetic appeal, making them the perfect choice for gelaterias, cafés, and takeaway businesses. Experience the fusion of style, innovation, and functionality with Fascino® – where Italian heritage meets Australian hospitality.

Brief • Create a brand launch with a compelling visual identity and creative assets to establish Fascino as a stylish, innovative, and reliable new brand in the market.

Key Objectives;
• Develop a strong logo & visual identity that reflects Fascino’s Italian-inspired elegance, classic styling and ease of product use.
• Provide product range naming options
• Create eye-catching marketing materials for online and offline promotion.
• Design engaging social media content to build brand awareness and customer engagement.
• Craft an attractive product brochures showcasing the 7 & 8 tub units
• Ensure brand consistency across all platforms, including website, digital ads, and print media.

Target Audience:
• Gelaterias and ice cream brands with a retail side
• Cafés and dessert bars
• Foodservice equipment distributors and retailers

Solution • Fascino’s launch required a visually compelling and strategically designed brand identity that captured the essence of Italian sophistication with a modern efficiency and simplicity.

The range name that we went with was; Primo – emphasizing premium quality and performance.